Magic of Flying
Award: Graphite Pencil
Graphite Pencil / Outdoor Advertising / Poster Advertising/Enhanced Posters / 2014
We built the world’s first billboards that reacted to BA planes flying overhead. Using an ADSB antenna, we read every aircraft’s transponder data within a 200 km radius. The ads displayed each plane’s flight number and the location of its departure. Dynamic retail messaging was also matched to each route.
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