IBM Smarter Outdoor Bench
Award: Graphite Pencil
Graphite Pencil / Outdoor Advertising / Poster Advertising/Enhanced Posters / 2014
IBM’s “Smarter Outdoor” showed how advertising can inform and provide a service at the same time. City-dwellers could actually use the specially-built posters in the form of benches, shelters and ramps, and in turn learn where to find more ideas for better cities online from around the world. It received considerable social media attention from people who care about cities, design, and ideas.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.