Bentley Burial
Award: Graphite Pencil
Graphite Pencil / Outdoor Advertising / Ambient / 2014
People are used to the burial of organs, but they are shocked by the burial of a luxury car. To change that, we asked a famous and eccentric Brazilian billionaire, Chiquinho Scarpa, to post on his Facebook page that he would bury his Bentley in the yard of his mansion. The impact was huge. People were revolted and the media criticised his wasteful decision. An actual burial was broadcast live on television, but after the car was placed into the grave, he stopped the ceremony and the organ donation campaign was revealed – organ donations increased by 31.5% in one month.
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