The Glad Tent
Award: Wood Pencil
Wood Pencil / Outdoor Advertising / Ambient / 2014
Every year tons of waste is left behind at the campgrounds of music festivals. Knowing how extremely resistant Glad ForceFlex trash bags are, we created ‘The Glad Tent’: the first tent that’s a trash bag and the first trash bag that’s also a tent. The product is so resistant that fans can use them while camping for a few days at music festivals, transforming them later into bags for the disposal of litter.
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