Nitrocharge Your Game
Wood Pencil / Mobile Marketing / UX, Interface & Navigation for Mobile Marketing / 2014
The new adidas nitrocharge football boot is packed with 5 features that give back energy to a player whenever he makes a move. And that’s exactly what players experienced in Nitrocharge Your Game. The more physical energy players put in, the more explosive the game. At 5 key-moments during the game’s interactive film, each tying back to the 5 boot features, players completed a series of high-paced challenges to Nitrocharge each move. Using their mobile phones as a controller.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.