Rare Medium Issue 5
Award: Graphite Pencil
Graphite Pencil / Magazine & Newspaper Design / Entire Magazines / 2014
'Rare Medium' is a chef's journal of Australian beef, lamb and goat. It engages chefs to be more creative with red meat. The aim: to creatively inspire culinary wizards to do good things with a product that is usually the hero of the menu. Each spread is carefully constructed with a variety of typographic layouts, illustration, meticulous photography and food styling. This issue, we channel our inner child to create a playful edition – from a messy dining table to plasticine mould props, even the Lego burger on the cover can’t help but make an adult feel like a kid once more.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.