Climate Name Change
Award: Graphite Pencil
Graphite Pencil / Integrated & Earned Media / Earned Media Campaigns / 2014
Since 1954, the World Meteorological Organization has been naming hurricanes and extreme storms. To increase awareness of climate change and it’s link to extreme storms, we created a petition asking the World Meteorological Organization to change their current naming system of storms from randomly selected names, such as Katrina and Sandy, to the names of actual United States policy makers who deny climate change. An online video drove to ClimateNameChange.org, where viewers could sign the petition, learn about climate change deniers and tweet at them directly. Slave 09091 online branded films. Since 1954, the World Meteorological Organization has been naming hurricanes and extreme storms. To increase awareness of climate change and it’s link to extreme storms, we created a petition to the World Meteorological Organization to change their current naming system of storms from randomly selected names, such as Katrina and Sandy, to the names of actual United States policy makers who deny climate change. The online video launched the idea and drove viewers to the site to sign the petition.
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