No Bollocks 2013
Award: Wood Pencil
Wood Pencil / Integrated & Earned Media / Integrated / 2014
To show people what we mean by “No Bollocks,” anything and anyone was fair game, including ourselves. We created 9 honest TV commercials that debunked the category, the lies and overpromises of beer marketing. We created “The Subtexter” and let people call bollocks themselves on social media. We grew our facebook page by 1114%. We created radio ads, outdoor ads, coasters, posters and even those neon signs. But most importantly, we started a conversation with our customers where it counts most: in bars.
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