Baby&Me
Award: Wood Pencil
Wood Pencil / Integrated & Earned Media / Integrated / 2014
The evian Baby&Me campaign began with the film which was released on Youtube. Simultaneously we launched the outdoor campaign with adults surprised to find themselves as babies on the opposite platform.We also released the Baby And Me app - transforming people into cute babies. The film soon became one of the most shared commercials of all times with 135 million views and went on to top the Youtube 2013 ad leaderboard. 24 million people turned themselves into babies with the baby and me app.
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