Jay Z Magna Carta Holy Grail App
Award: Wood Pencil
Wood Pencil / Graphic Design / Digital & Mobile / 2014
For the release of his twelfth solo studio album, Magna Carta Holy Grail, hip hop megastar Jay Z partnered with Samsung to shake up the music industry and change the game. Through the Magna Carta Holy Grail mobile app, a million free albums would be distributed exclusively to Samsung Galaxy users three days before the LP became available to the rest of the world. The free app also featured behind-the-scenes video content of Jay Z and his collaborators in the studio, and allowed users to unlock never before seen track lyrics through social sharing.
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