The Pony
Award: Graphite Pencil
Graphite Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2014
Three, the UK’s first 3G operator, were the network built for the Internet. But we realised it was the content on the Internet that would get them brand fame, not the network that supported it. The content that people loved the most was the silly stuff – waving bears and tickled sloths. This was the stuff that brightened their day and they shared with others. Three were going to make a stand for the silly stuff, but instead of simply saying it, they decided to show it. So we created the silliest things for the Internet we could think of. A glorious moonwalking Shetland pony.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.