Samsung Charge
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2014
This epic TV spot features a spectacular, headlong stampede of characters. From Roman Centurions and cheerleaders, cop cars and SWAT helicopters, Maori warriors, Marie Antoinette, even a whip-wielding albino minotaur. The montage nature of this spot, and the constant switching between hectic fast-cuts and beautiful slow motion - allowed a huge variety of music to work against the edit. The genre-crossing ‘Run’ from newly-signed band Kill It Kid hit just the right tone – modern and edgy without being gimmicky, energetic without overwhelming the action, intense without being portentous.
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