Sound of Honda/ Ayrton Senna 1989
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Production Design for Film Advertising / 2014
Driving data brings back Ayrton Senna’s fastest lap from 24 years ago. Internavi, Honda’s car navigation system that designs driving experiences with the power of driving data which Honda tested and perfected in racing cars of the 80’s. To tell its story, Honda re-enacted the world’s fastest lap set by Senna while qualifying for the 1989 Formula1 Japanese Grand Prix. Honda’s on board telemetry system recorded driving data of this lap. Digitally restoring and analyzing this data, the legendary lap was re-created with re-generated engine sound and lights on the 5,807-meter long Suzuka circuit.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.