Bear & Hare
Award: Graphite Pencil
Graphite Pencil / Film Advertising Crafts / Production Design for Film Advertising / 2014
Bear is the only animal in the forest that has never seen Christmas because he hibernates every year. However, this year is different. This year his best friend Hare has a brilliant idea and gives him a Christmas he’ll never forget. The commercial uses a unique animation style that combines traditional 2D hand-drawn animation, stop frame, and 3D model made sets. Slave:07450 Animation for Film Advertising Bear is the only animal in the forest that has never seen Christmas because he hibernates every year. However, this year is different. This year his best friend Hare has a brilliant idea and gives him a Christmas he’ll never forget. The commercial uses a unique animation style that combines traditional 2D hand-drawn animation, stop frame, and 3D model made sets. SLAVE // Use of Music for Film Advertising, #01556: We worked closely with adam&eveDDB to once again capture the nation with their 2013 John Lewis Christmas campaign. Continuing the established covers direction now firmly part of the brand’s identity, Lily Allen’s interpretation of “Somewhere Only We Know” soundtracked the ad, which garnered over 7 million YouTube hits and the No.2 spot in the Official Singles Chart UK in it’s first week alone. By mid-December the single had enjoyed 2 weeks at No.1 in the UK chart and became the most Shazam’d advert of 2013.
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