Grand National
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Editing for Film Advertising / 2014
In January 2013, almost 30 years after Channel 4 aired its first race, Channel 4 Racing will enter a new era. We’ll continue to be the home of racing but additionally the home of the mass appeal races (‘the crown jewels’) such as the Grand National and Royal Ascot, traditionally broadcast by the BBC. Exhilarating, dangerous, raw, fearless, with a healthy dose of C4 attitude and swagger. A Brand campaign (to go on-air, in print and online) that gets the adrenaline going. Positions this as a super exciting, modern, edge-of the -seat sport. A spot that makes the Grand National unmissable.
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