The Pony
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2014
Three, the UK’s first 3G operator, were the network built for the Internet. But we realised it was the content on the Internet that would get them brand fame, not the network that supported it. The content that people loved the most was the silly stuff – waving bears and tickled sloths. This was the stuff that brightened their day and they shared with others. Three were going to make a stand for the silly stuff, but instead of simply saying it, they decided to show it. So we created the silliest things for the Internet we could think of. A glorious moonwalking Shetland pony.
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.