smart "Offroad"
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2014
We show the smart fortwo in an off-road environment where it fails every challenge. With these absurd images we turn a presumed waekness into a strenghth: Just like SUV's are not made for the city, the smart fortwo is not made for off-rorad driving. The spot thereby evokes a reversal conclusion: the smart fortwo is perfect for the city.
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