The Scarecrow
Award: Graphite Pencil
Graphite Pencil / Film Advertising Crafts / Animation for Film Advertising / 2014
"The Scarecrow" is part of an ambitious content platform "Cultivate a Better World," designed to generate curiosity about where food comes from through the use of engaging entertainment. "The Scarecrow" film is set in a dystopian world where all food production is controlled by fictional industrial giant Crow Foods and staffed by displaced scarecrows that now work for the crows. Dreaming of something better, a lone scarecrow sets to change his hometown. The film is set to Fiona Apple’s remake of the song "Pure Imagination" from the film classic "Willy Wonka and the Chocolate Factory.”
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.