Stories For Every Journey
Award: Graphite Pencil
Graphite Pencil / Direct / Direct Mail / 2014
With competition in the airline industry fiercer than ever, Qantas needed to remind its most valued flyers that only Qantas offered an unparalleled level of service, tailored to their journey, wherever they were going. ‘Stories for every journey’ is a bespoke collection of 10 books written by Australia’s best contemporary writers, each book timed perfectly to the flight time of a specific Qantas route. So when our Platinum One Frequent Flyers travel from runway to runway they also travel from cover to cover, enjoying in-flight entertainment perfect for their journey, and their journey alone.
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