Air Force FM
Award: Graphite Pencil
Graphite Pencil / Direct / Direct Mail / 2014
We created a dedicated Air Force radio station, playing our radio ad on loop. But before you could hear it, you had to build a radio. University engineering students were sent packs with everything they needed to construct an FM radio. Except one thing, instructions. Candidates proved their problem solving skills; wiring, soldering and assembling the radio. Once complete, students tuned to Air Force FM, our radio station created for this campaign. The radio ad instantly offered successful students a fast track to an exciting career.
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