Small World Machines
Award: Wood Pencil
Wood Pencil / Direct / Direct Response/Ambient / 2014
With the simple insight that a moment of happiness can bring the world closer together, Coca-Cola used technology to help break down the barriers limiting communication between India and Pakistan - Two countries divided by decades of conflict. Traditional vending machines were integrated with a unique touch screen and animated interface allowing participants to share symbols of peace, love and happiness across the border. Internal cameras live-streamed footage to both countries with innovative 3D technology so users could see eye to eye and experience a one to one connection.
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