MySmartEye
Award: Wood Pencil
Wood Pencil / Direct / Direct Response/Digital / 2014
MySmartEye is a mobile app that crowdsources vision and care for the visually handicapped by connecting them to a community of micro-volunteers. Using in-built iOS and Android accessibility features, a visually handicapped individual can easily take a picture of anything with just a touch. The image is then shared with micro-volunteers in real-time as a query. The volunteers can describe the image, from wherever they are, making volunteering easy, effortless and instant. The replies are then converted from text to speech for the visually handicapped.
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