Like a Rolling Stone
Award: Wood Pencil
Wood Pencil / Digital Marketing / Online Branded Films / 2014
The video showcases Interlude’s patented technology platform, which allows viewers to play an active role in the story of the video. It begins when users press play and have the ability to surf 16 different “TV channels” within the video, in real-time. No matter what channel you are on, cast are all lip-syncing the lyrics to "Like a Rolling Stone" as the song continues to play seamlessly. That's what ultimately sold it to Dylan, Interlude’s technology - the experience was just like watching TV with no buffering between channels. No 2 people will engage with the video in the same way.
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