The Challenge Lab
Award: Graphite Pencil
Graphite Pencil / Digital Marketing / Integrated Digital Campaigns / 2014
Why has the average American only saved $38,000 for retirement? It turns out our own behaviors are causing some of our biggest financial challenges. So we set out to redefine the retirement conversation. Rather than talking about diversification and market performance, we talked about why we do the things we do, and what can we do about it. With the help of professors from leading universities, we created over 75 pieces of content, experiments, expert articles and interactive tools, to help people who may not know anything about finance to understand something even more important: themselves.
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