Makr Shakr
Wood Pencil / Digital Design / Technological Innovation / 2014
Introduced at the Google I/O conference, Makr Shakr is an installation and app that allows users to mix their own drinks via robot barmen. Users download the app and mix their selected ingredients in crowd-sourced combinations, then watch as the cocktails are crafted by three KUKA robots and delivered via a conveyor belt. The installation explores the dynamics of social co-creation and digital manufacturing. Users are brought together as their profiles, drink mixtures and favourite cocktails are shared across the crowd.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.