24 hours of Happy – Pharrell Williams
Award: Graphite Pencil
Graphite Pencil / Digital Design / Websites / 2014
Making a 24-hour interactive video has always been one of WAFLA’s dream projects. Their goal was to create an endless video that loops a series of shots in an infinite sequence. The entire video has been made with dancers whose art is a symbol for what the video is all about: happiness. Pharrell appears over the duration as though he’s the metronome for the project, while a website was also designed to host the video featuring an encyclopedia of world dances and a facility that allows users to film their own contribution to the project.
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