Loon
Award: Wood Pencil
Wood Pencil / Crafts for Design / Animation & Illustration for Websites & Digital Design / 2014
‘Project Loon’, Google’s initiative bringing WiFi to remote parts of the world using high altitude balloons, debuted in June 2013. To explain the project’s audacious goals, a team at Google created a short film outlining the benefits of the unorthodox technology. Using a technique that combines 2D and 3D animation, the film, which takes its inspiration from the string of a child’s balloon, makes the technology feel approachable, whimsical, and above all, inspiring.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.