WWF/Traffic – Vanishing Treasures
Award: Wood Pencil
Wood Pencil / Crafts for Design / Illustration for Design / 2014
Every eight minutes an endangered species disappears. Their extinction is driven by pollution, deforestation and illegal poaching. Tigers, rhinos and elephants are killed for their fur, horns and tusks. China is the biggest market for them. Our objective was to stem the tide of this illegal trade promoting the strengthening and enforcing of existing laws. The campaign targets both the general public and the Chinese State’s Forestry Administration.
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