The Story of I
Award: Wood Pencil
Wood Pencil / Crafts for Advertising / Sound Design & Use of Music for Digital Marketing / 2014
Wendy’s Canada challenged us to create awareness for the Dave Thomas Foundation for Adoption Canada. Our strategy was to use an uplifting story of joy and happiness to get people thinking and talking about foster care. We wrote an original song and used it in a heart warming, animated short film called ‘The Story Of I’. Our film celebrates adoption, telling the story of how a foster child’s life is transformed when a loving family adopts him.
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