Letters: F
Award: Wood Pencil
Wood Pencil / Crafts for Advertising / Typography for Advertising / 2014
To warn people of the risk texting while driving poses, we’ve developed the typology ‘Don’t Text and Drive’ for Fiat. Using optical illusions it shows, in a graphic yet playful way, that you can’t text and pay attention to the road simultaneously. Ads were created using our typology and a series of signs were placed at locations with high concentrations of traffic.
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