4seven Supermarket Halloween Ident
Award: Wood Pencil
Wood Pencil / Branding / Channel Branding & Identity / 2014
Especially to celebrate Halloween, we create a ‘dead’ version of the 4seven Supermarket Ident. The original sees people shopping in a very stylized supermarket scene. The world is wrapped around a corner, a visual signature for the channel graphics, creating a logic-defying scene, reminiscent of M.C Escher. On the 31st of October, to celebrate Halloween, everyone in the ident dies and the music track becomes much more eerie.
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