Superformula To Fight Cancer
Award: Graphite Pencil
Graphite Pencil / Branding / Brand Experience & Environments / 2014
We created the first child-friendly version of chemotherapy. Something capable of changing children’s negative perception of the treatment: Covers, designed to transform the chemotherapy into a “Superformula.” Based on characters from the Justice League, they covered all the hospital's Ibags. To give these covers a more powerful meaning, we created a whole story around them and also re-decorated the pediatric ward with the Super Heroes’ theme. An idea which, since it has been up and running, is helping the children in their own struggle against one of the real world's greatest villains.
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