Green & Gold
Award: Wood Pencil
Wood Pencil / Branding / Brand Experience & Environments / 2014
One of America’s biggest fast food chains is also Cricket Australia’s biggest sponsors. And in 2013, Australia’s biggest rival, England, visited to contest the Ashes with their red and white supporters in tow. But with KFC’s red and white brand colours matching England’s, they had to do something to leave no doubt they were behind Australia. In a global first for KFC, we rebranded their famous red and white, replacing them with Australia’s green and gold. We painted stores, created a new logo, ground signage, uniforms, website and even the iconic KFC bucket went green and gold.
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