UNIQUELY UNIQLO: A Global Campaign
Award: Wood Pencil
Wood Pencil / Branding / Brand Experience & Environments / 2014
UNIQLO-commissioned holiday campaign to unify brand presence/create visual impact across multi-channels–globally. To render cliché-ridden "holiday" in uniquely UNIQLO way, we drew from mundane acts of folding/unfolding, wrapping/unwrapping. Origami-inspired folding actions of products in stop-motion (with soul of their own) came to life on digital facades, cinema spots, digital billboards, online, in-store. In 6 flagships across EU, US, Japan, +200-LED-driven site-specific branded art installations of monolithic scales introduced bold & brash "army" of products choreographed to original beat.
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported. -
-
-
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.
