Wonderfilled Book
Award: Wood Pencil
Wood Pencil / Branding / Brand Expression in Print / 2014
A book exploring what "Wonder" means for Oreo should have some wonder itself. This was done by creating a book that resembles an Oreo sandwich cookie. Two richly detailed covers laser etched with recognizable brand iconography to resemble cookie wafers encompass a metaphorical creme center full of wonder. Disarmingly simple illustrations accompany the text, showing us how Wonder is an all of us, even when we think it isn't, and best of all, how it can be twisted, licked, dunked, rolled, stacked and savored. "The world is full of wonder," the book concludes, "and we are wonderfilled."
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