Verso Skincare
Award: Wood Pencil
Wood Pencil / Branding / Brand Expression in Print / 2014
Verso is latin and means reverse, as in the backside of a painting or the back view of a dress. With the patented formula Retinol 8, Verso Skincare is proven to effectively reverse the signs of ageing. So for Verso, reverse means reversing time. The ambition was to create a new premium skincare brand, with a lifestyle niche, appealing to the modern woman and man. Verso launched in the spring of 2013 in Sweden and within the first year experienced distribution in some of the finest retail worldwide including Barneys NY, Selfridges London, Net-A-Porter, Sephora and Colette in Paris.
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