Blue Goose
Award: Wood Pencil
Wood Pencil / Branding / Branding Schemes/Medium Business / 2014
Blue Goose is a vertically integrated organic & natural food company that makes high quality protein products. Prior to its national roll-out in 2013, Blue Goose was suffering from brand awareness issues. We needed to create a visual identity that would leap off the shelf and build consumer trust in the brand. Our approach broke the category conventions by letting the animals do the talking, where their portraits served as the canvases for rich and true representations of their natural environments and growing conditions.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.