Made in Britain
Award: Wood Pencil
Wood Pencil / Branding / Branding Schemes/Small Business / 2014
How do you point out British made products to consumers? You do it literally. After research showed that half of UK consumers were baffled when it came to ‘buying British’ and two thirds wanted an official seal of approval to identify British goods, a group of manufacturers came together to lobby for a marque that would help to champion British design and manufacturing. The Made in Britain marque, which was launched in January 2014, is now used to represent over 1,000 UK brands, both at home and overseas.
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