Three Little Pigs
Award: Graphite Pencil
Graphite Pencil / TV & Cinema Advertising / Cinema Commercials 61-120 seconds / 2013
Newspapers are facing an uncertain future. As print circulation and sales continue to fall, more and more people are turning to the internet for their information. Our task from ‘The Guardian’ was to promote its new model of 'open journalism' and demonstrate the brand's multi-media credentials as it evolves from a newspaper to a digital first organisation. The film imagines how ‘The Guardian’ might cover the story of ‘The Three Little Pigs’ in print and online, following the story from the paper's front page headline, through a social media discussion and finally to an unexpected conclusion.
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