Circle
Award: Graphite Pencil
Graphite Pencil / Press Advertising / Press Advertising Campaigns / 2013
In Mexico child abuse is a big problem. Statistics show that child abuse is a behaviour that is repeated if not tackled early on. Our campaign focused on raising social awareness of this issue, provoking change from the very centre of the problem: the home. We expressed this as a cycle, showing the evolution of a child victim to a parent offender in a single character.
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