The Sunday Times Rich List Campaign
Award: Wood Pencil
Wood Pencil / Press Advertising / Press Advertising Campaigns / 2013
‘The Sunday Times Rich List’ is a list of the 1,000 wealthiest people or families in the UK, updated annually in April and published as a magazine supplement. ‘The Sunday Times Rich List’ has become an annual event that drives huge newspaper sales for ‘The Sunday Times’. It is one of the key events in the marketing calendar that attracts both loyal and casual readers. We therefore took famous partnerships and rescaled images so that their size within the advert was proportional to their wealth. This created adverts where the rules of how we see these people are changed when we see the comparison.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.