Binary Code
Graphite Pencil / Magazine & Newspaper Design / Magazine & Newspaper Front Covers / 2013
The Neue Zürcher Zeitung is one of the world’s oldest newspapers. Since its founding in 1780, the front page format has only changed a few times, for example in 2005, when it published its first colour picture. In 2012, NZZ facedone of its biggest challenges: going fully digital with its entire content. To inform a broad public about the new digital strategy, NZZ chose to surprise its readers on the newspaper’s very own front page, entirely written in binary code – the language of the internet. This is how Switzerland’s oldest and most respected newspaper went fully digital.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.