Tate Modern, Wayfinding & Signage
Award: Wood Pencil
Wood Pencil / Graphic Design / Wayfinding & Environmental Graphics / 2013
Tate Modern is the world’s most visited museum of modern art. An eleven- storey extension by architects Herzog & de Meuron is being added to the south side. Our new wayfinding strategy and graphic language will ensure a single, coherent visitor experience. Large scale level numbers and an intuitive building directory orientate the visitor both vertically and horizontally within the space. Listings posters add colour and information at entrances, revealing the diversity of art and activities on offer at Tate Modern.
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