NaturePaint
Wood Pencil / Graphic Design / Logos / 2013
NaturePaint’s biodegradable powder-based products are the UK’s only certified paints with zero VOCs – volatile compounds that contribute to pollution and damage health. B&B’s rebrand disrupts the conventions of the chemical-laden paint category with a black and white design that communicates both purity and performance. The logo solution is deceptively simple: while it can be interpreted as a literal translation of the brand name – combining a flower for nature and a droplet for paint – it also echoes the unusual nature of the product by representing the bucket and water required to mix it.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.