Life is Electric
Award: Graphite Pencil
Graphite Pencil / Graphic Design / Moving Image (Graphic Design) / 2013
The brief was to globally rebrand an established Japanese electrical appliance manufacturer. Panasonic believes in the power of electricity and its potential to enrich our lives. The advertising uses hand-drawn diagrams of electric circuits to express the fundamental commitment to craftsmanship at the heart of Panasonic’s manufacturing philosophy, and to communicate a sense of anticipation and excitement about the company’s emerging technologies and products. With Panasonic, ‘Life is åThe brief was to globally rebrand an established Japanese electrical appliance manufacturer. Panasonic believes in the power of electricity and its potential to enrich our lives. The advertising uses hand-drawn diagrams of electric circuits to express the fundamental commitment to craftsmanship at the heart of Panasonic’s manufacturing philosophy, and to communicate a sense of anticipation and excitement about the company’s emerging technologies and products. With Panasonic, ‘Life is Electric’.Electric’.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.