Nike - Bleed Blue
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2013
The film elevates the everyday journey of India’s cricket crazy youth and athletes committed to reach the playing field on time. This journey may be across different landscapes but the destination is the collective soul of every individual pursuit – the Nike Blue Team India jersey. Waking up, running, training at the gym, endurance at the nets, hitting the deck harder, chasing the same thing every day, and staying committed to the pursuit of one dream with all chasing one dream. All of them in hot pursuit of the ultimate pay off – the blue jersey.
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