The Swan
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Production Design for Film Advertising / 2013
‘The Swan’ tells the story of how the cutting-edge Audi concept vehicles of the 1920s have progressed into the stunning and aerodynamically efficient cars of today. Designed by the pioneering Audi engineer Paul Jaray, the prototype car was ahead of its time and its idiosyncratic styling was too futuristic for onlookers. As in the tale of ‘The Ugly Duckling’, the lonesome Jaray Audi evolves into a confident, sleek, elegant model.
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