We Sent Their Briefs Back
Award: Wood Pencil
Wood Pencil / Direct / Art Direction for Direct / 2013
We needed to introduce our clients to our newly formed design department. We decided to be proactive and intercept existing above-the-line briefs. We created intricate pieces of paper art, transforming our clients’ briefs into multi-dimensional design pieces. We then sent our clients’ briefs back to them, proving that TBWA Design can do amazing things with their briefs. The design studio received its first new brief from a client just five days later. Even more notably, new design work in the agency rose by 450% within the first six weeks.
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