Recipe Receipt
Award: Wood Pencil
Wood Pencil / Direct / Direct Response/Ambient / 2013
Most people still think mayonnaise is only good for sandwiches. And even though Hellmann’s has been successfully teaching new uses to consumers, one challenge still remained: the point of sale. We came up with a digital solution that would inspire shoppers to integrate Hellmann’s mayonnaise into their daily cooking routine. When a consumer buys Hellmann’s at the supermarket, the software in the cash register detects it and starts matching it with other purchased products, printing a personalised recipe on the receipt itself.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.