Radio Ghosts
Award: Wood Pencil
Wood Pencil / Direct / Direct Response/Ambient / 2013
One in eleven deaths caused by car accident involves drink driving. To raise awareness we installed small radio stations in the shape of wooden crosses throughout Hamburg, at actual locations where car accidents caused by drink happened. Through these, we played radio spots describing the accident by the deceased victims: ‘radio ghosts’. While stationary, a driver’s attention was drawn to the cross by a personal address from the radio ghost. ‘Sorry. I’m talking to all drivers on this corner. Because I died here. Right there at the railing, that’s my death cross’. These small radio stations aired the story of the victims directly to the traffic stopping nearby.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.